Cheese Day Committee's Tourist Pamphlet

Dublin Core

Title

Cheese Day Committee's Tourist Pamphlet

Type

Document

Subject

Tourism

Date Created

ca. 1923

Description

A 1923 pamphlet from the Cheese Day Committee about the history of Monroe, WI.

Spatial Coverage

Monroe, Green County, Wisconsin

Format

3.25 x 6.25 inches

Provenance

Acquired by MPL, 2020

Identifier

CHEESEDAYS00062

Text Item Type Metadata

Text

"MONROE--GREEN COUNTY--WISCONSIN.

"Population 5,000.

"Altitude 1,066 feet.

"ISSUED BY CHEESE DAY COMMITTEE

"County seat of Green County. Center of the Swiss Cheese Industry in the United States.

"Swiss colonists from the Alps settled here in 1845. They were attracted by the scenic beauty of the country and its close resemblance to their native land. It is now the richest distinctly dairy district for its area in the world. It is only 24 miles square.

"The large herds of Holstein and Brown Swiss cattle, mammoth modern barns, numerous silos and fine farm homes attract the wonder of the tourist and are the marks denoting the general prosperity of the people.

"Cheese factories dot the landscape and the output of these small farm plants in Swiss, Limburger and Brick cheese brings to the farmers $8,000,000 annually.

"State trunk highways, 20 and 42, cross at Monroe. No. 42 passes through New Glarus, founded by Swiss Colonists, who named it after their old home in Switzerland. A monument to these pioneers stands in the church yard as a reminder of the romantic chapter in the county's history.

"CELEBRATE CHEESE DAY IN MONROE--TUESDAY, OCTOBER 2, 1923--HOLSTEIN BREEDERS' SALE--In new $35,000 Livestock Pavillion--WEDNESDAY OCTOBER 3--TWO-DAIRY EVENT WITHOUT EQUAL--ANYWHERE.

"Include Cheese Day in that early October--Auto Trip."

PAGE 2

"Holsteins Made Green County

"This land of Black and Whites came to the fore through years of practical dairying. The cheese industry brought satisfactory revenue to the dairymen but he needed quantity of production. He realized the importance of the best breeding and found that the sizable type and sizable herd brought the sizable milk check.

"Breeding of the different strains of Holstein blood has been followed and the all year service Holstein is now supreme.

"In no other dairy country are the evidences of dairying success so noticeable and convincing.

"Green county Holsteins are now shipped in palace express cars to many distant states and to Mexico, where the fame of Green county as a well developed dairy nation has extended.

"County bank deposits, 13 banks.............$7,548,000
"Additional bank resources........................$1,235,104
"City of Monroe deposits, 3 banks..........$3,902,720
"Green County's assessed valuation.......$65,000,000
"Dairy industry investment........................$54,000,000
"Cattle investment........................................$6,078,400
"Valuation cheese factories and condenseries, including
equipment..........$1,757,000
"Rural purchasing power, being the producing and livestock
value......................$19,202,903

"Number of cattle, 63,499; producing dairy cows, 45,000; number of licensed cheese factories, 157; number of patrons, 2,182; condenseries, 4; creameries, 4; receiving stations, 22. Pounds of cheese produced 12,406,135. No American cheese factories.

"Population Green county 23,000. Rural population 16,780. Farms 2,330, of which 1,729 are operated by owners; average farm value in land and buildings is $23,784, which is higher than in any other county in Wisconsin. Farm acreage 363,026, acres in crops including hay, 143,807. Acres of alfalfa, 5,932, highest in Wisconsin. Leading silo county of the state, over 2,000 silos.

"Barns are large and modern, equipped with steel stanchions, cement floors, running water, ventilation systems, feed carriers, milking machines, electric lights.

"First in automobile ownership of Wisconsin counties, one car for every three and a fraction persons.

"County system of concrete highways under construction provided for in $3,000,000 bond issue calling for $4,000,000 program.

"The Holsteins put Green county there."

PAGE 3

"Rivals Switzerland

"Americans have been slow to realize that Green county, in Southern Wisconsin, is the heart of the foreign cheese industry in the United States, and that within its borders, 24 miles square, a record has been made that rivals even the ancient land of Switzerland in the production of the peculiar varieties which have brought fame to the little mountain side republic of Europe.

"Green county is contributing to the market in the United States a large share of the foreign cheese types that are strongly suggestive of the imported kinds. One-third of the Swiss cheese produced in the United States is Green county cheese. Perfection has been reached in producing Limburger, and the Brick and Block cheese made here are unsurpassed in excellence for a domestic product. All have gained high place in the cheese trade throughout the country.

"Great cold storage plants are maintained by wholesale buyers who ship the cheese in carload lots to all parts of the country.

"Green county cheese has the advantage of being the best known of all other foreign lines made in this country but even with its extensive sale much of it does not carry the Green county label and its identity is therefore lost before it reaches the consumer. Thus it is that domestic cheese frequently passes as the imported article at prices correspondingly high.

"Cheese consumption in the United States per capita is very low but more cheese is consumed now than formerly and as an article of wholesome health and strength giving food it is gaining larger place for itself."

END

Original Format

Document; Paper; Pamphlet; 3.25 x 6.25 inches

Files

CHEESEDAYS00062a.jpeg

Collection

Citation

“Cheese Day Committee's Tourist Pamphlet,” Monroe Public Library Kundert Special Collections, accessed September 16, 2021, http://www.mplspecialcollections.org/document/493.

Output Formats